Friday, 22 November 2013
Thursday, 21 November 2013
Sunday, 18 August 2013
WEEK-4 (TREND FORECASTING)
WEEK 4
We
were to design a collection for a brand we first had to do a trend
forecast. We had to research and select 5 forecast which would be a
mixture of SS14 and AW13 and make forecast boards which included pictures related to fashion but also everything related to
the forecast.
Once our boards were made we had to select 1 forecast which we wanted to work on for our collection. The final selected forecast was Safari. WEEK-2 (BRAND RESEARCH)
WEEK 2
In our second week we were given 6 international and 3 Indian brands to research on. The brands were as follows:
1-BURBERRY 2-ETRO 3-CANALI 4-ERMENEGILDO ZEGNA 5-PAUL SMITH
6-HUGO BOSS 7-BOMBAY HIGH 8-LOUIS PHILIPPE 9-PARK AVENUE
We then had
to make a research file using both primary and secondary research. We
visited palladium to check the brands. Not many stores allowed us to
click pictures but some were kind enough to let us click a few pictures
of the store.
pictures from palladium-
BURBERRY...
BURBERRY...
CANALI...
ERMENEGILDO ZEGNA...
HUGO BOSS...
LOUIS PHILIPPE...
PARK AVENUE...
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