WEEK-2 (BRAND RESEARCH)

WEEK 2

In our second week we were given 6 international and 3 Indian brands to research on. The brands were as follows:

1-BURBERRY 2-ETRO 3-CANALI 4-ERMENEGILDO ZEGNA 5-PAUL SMITH 

6-HUGO BOSS 7-BOMBAY HIGH 8-LOUIS PHILIPPE 9-PARK AVENUE

We then had to make a research file using both primary and secondary research. We visited palladium to check the brands. Not many stores allowed us to click pictures but some were kind enough to let us click a few pictures of the store.

pictures from palladium-

BURBERRY...

CANALI...

ERMENEGILDO ZEGNA...

HUGO BOSS...

LOUIS PHILIPPE...

PARK AVENUE...